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Hi! I am Marcela, a visual artist with a master's degree in Industrial Design. My work focuses on exploring the intricate relationships between technology and the body. I’m passionate about the ways these elements intersect, influencing identity, perception, and social behavior.

Project Management Project Management

My background

Motivated to add value by turning research into actionable goals, I deliver high-quality results in a short time. I believe that every successful business endeavor starts with a profound understanding of users and processes, combined with the ability to produce rapid, effective results. With a multidisciplinary background spanning design, research, and education, I am committed to creating meaningful and impactful outcomes.


Education

  • PhD in Cultural Historiography (In Progress)
    Focus: Historico-cultural background of information technology in Mexico.

  • Master’s Degree in Industrial Design
    Structured methods for qualitative and quantitative data analysis.


Professional Experience

Coordinator programa Industrial Design

Universidad Iberoamericana Puebla

  • Taught ethnographic and design research courses, fostering strong relationships with students and colleagues.
  • Developed and delivered course content designed to inspire and engage students, leveraging empathy and effective communication skills.

Researcher and Consultant

  • Applied diverse research methods to understand and analyze user needs and behaviors.
  • Delivered actionable insights for projects, ensuring alignment with organizational goals.

Skills

  • Research & Analysis: Proficient in gathering, analyzing, and interpreting qualitative and quantitative data.
  • User Testing & Coordination: Skilled in developing research proposals, recruiting participants, and conducting user-centered evaluations.
  • Teaching & Communication: Experienced in presenting complex information in a clear, engaging manner.
  • Project Management: Organized and detail-oriented, capable of managing projects from conception to implementation.
  • Empathy & Collaboration: Adept at understanding user needs and building strong interpersonal connections.

Achievements

  • Successfully managed end-to-end design and research projects for multiple organizations, delivering results that aligned with user needs and business objectives.
  • Built strong relationships with students and colleagues, contributing to a positive academic environment at Universidad Iberoamericana Puebla.
  • Authored comprehensive customer profiles and research reports that informed key design decisions.

Personal Attributes

  • Highly organized and detail-oriented.
  • Creative thinker with the ability to “think outside the box.”
  • Empathetic and skilled at remembering names and individual traits, fostering meaningful connections.

Previous work

<img src="./unoc.png"