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About Me¶

Hello, Hola! My name is Paulina Serra. I am a graphic designer and multi-media creative. My background is in graphic design, and I have worked on various projects, including packing, product design, apparel, and branding. I want to expand my knowledge and skill sets with the FAB academy and learn ways to mix traditional materials with technology. Innovation interests me the most, just like I do with my work of combining traditional with new media and evolving with different ideas. I am also interested in health and wellness and trying to implement those elements in this program and see what I can develop.

Background¶

I am a Mexican American. I grew up half my life in Mexicali and the other half in San Diego, Baja California and California has been my home. I graduated with a BFA in Graphic Design Digital Media with an emphasis in action sports from LCAD Laguna College of Art and Design. Where I deloved alot of my desing thinking and skills that I cary with me till today.

I worked previously with brands like ROXY, STANCE, and LEUS, all southern California action sport inustry brands from shoe design, sock, packing, and towels. Most of them have been working with wolven, kints, along with other materials. Most recetly was working at a San Diego Chines Histrical Museum as lead designer.

You can see some more of my perious work here on Here

Instagram

Previous work¶

In the past have worked mainly in product design and branding ads well as illustration work. I am waiting to ideate and bring more ideas to physical reality. I dont have any robotics skills or eltrical knowlege but excited to learn along the way and brushing up on old conecpts and ideas.

One prohject was called CABASSOS. I had created a concept for a reversible motorcycle jacket with D30 Material that hardens at the moment of impact to serve as a protecitive geaur while also being flexibale and bends to feel secure and comfortable.

I previously worked on a couple of concept designs. One is Naptic, a diagnostic sleep app that monitors brain activity and any irregularities in real-time. It can call for help and alert medical providers and loved ones so you can have a good night's rest. It is remembered for those with head or brain injuries and can also be used for monitoring new borns vitals and breathing.

CABASSOS¶

look book ¶

look book

Naptic¶

The idea behind Naptic comes from a brain aneurysm my father had a couple of years ago. Thankfully, he was okay, but it got me thinking if there's a way to monitor brain activity while you are sleeping and, in case of help, alert those around you or initiate a first aid response. Also, this could be used to help out with cases like SIDS or other monitoring for patients that don't need attachments to them with the common ways we have now. I want to explore and see if there is a possibility of creating an intelligent textile alternative to motoring vitals.