Storytelling

Collection story

A story of a thousands stories

First visual storytelling

First visual story telling was generated using AI and the for videos and I added my voise as astoryteller.

RECODED TATREEZ first collection official video

DIRECTORIAL CONCEPT

The video tells the story of the Palestinian dress's journey through time.

Not just as a piece of clothing, but as a memory and identity that transforms throughout history.

The visual structure relies on the contrast between three states: Period, Emotion & Space.

1. Asl Thobe (Roots) : Calmness – Belonging & Open

2. Shahid Thobe (Occupation): Pressure – Silence & Closed

3. Yaqeen Thobe (Freedom): Hope - Open & Light

The video's fundamental shift is: From light → to darkness → to a new light. But the final light is not the same as the first.

This video explores the journey of Palestinian embroidery through time. From handmade memory to contemporary three-dimensional expression.

Tradition is not replaced, It evolves.

Story Structure

Part	Meaning	Visual feelings
Roots	traditional heritage	Warm
Ocupation	interruption of history	Dark
Future	continuation	Powerful

VISUAL STYLE GUIDE

Duration: 90 seconds

Asl Thobe (Origin)

Settings

COLOR PALETTE

Asl Thobe (ROOTS)

Warm, natural colors.

Palette: Olive Green, Earth Brown, Warm Beige, dusty purple

Objective: To evoke a sense of the Palestinian land and rural memory.

LIGHTING STYLE

1. Asl Thobe (ROOTS):

Lighting style:

Soft Natural Light

Photographed at Golden Hour

Soft side light

Light shadows

Sensation: Organic, Calm, Timeless

MODEL PERFORMANCE ِ

1. Asl Thobe (Roots)

Movement:

Slow, Natural, Interacting with nature

Expressions:

Calm, Reflective

Shahid Thobe (witness)

Settings

COLOR PALETTE

Shahid Thobe (OCCUPATION)

Cool, muted colors.

Palette: Dark charcoal, Cold grey, Desaturated red, Shadow black

Objective: To create a feeling of historical weight and suffocation.

LIGHTING STYLE

Shahid thobe (occupation):

Lighting style:

Hard Directional Light

Single light source

High contrast

Sharp shadows

Light may enter from: Small window

Opening in the ceiling

Sensation: Oppression, Isolation, Tension

MODEL PERFORMANCE ِ

Shahid Thobe (OCCUPATION) Movement:

Limited, Slower

Passes:

Facing light, Looking up

Expressions: Strength in silence

Yaqeen Thobe (certinity)

COLOR PALETTE

Yaqeen Thobe (Freedom)

Clearer, purer colors.

Palette: Deep red embroidery, Clean ivory, Golden sunlight, Rich green

Objective: To show that heritage has been revived in a new way.

LIGHTING STYLE

Yaqeen Thobe (Freedom)

Lighting style:

Bright Cinematic Light Direct Sunlight

Reflection on 3D Embroidery

Light that moves with the wind

Sensation: Liberation Movement Energy

MODEL PERFORMANCE ِ

Yaqeen Thobe (Freedom)

Movement:

More confident, Clear steps

Expressions:

Pride, Presence

TEXTURE FOCUS (3D EMBROIDERY)

The embroidery should be the star of the show.

Important Shots: Extreme close-ups

Shadows on the embroidery

Light passing over the Printed patterns

In Part 2: Shadows make the embroidery look sharp and strong.

In Part 3: Light makes the embroidery look vibrant.

PROPS

Minimal props to keep the focus on the Thobes.

Asl Thobe (ROOTS)

Natural fabric, Earth, Stones, Plants

Shahid Thobe (OCCUPATION)

Concrete wall, Small window, Rough floor

Yaqeen Thobe (Freedom)

Air, Light, Movement

Simplicity gives greater visual impact.

SHOT LIST

ASL THOBE

Shot	Type	purpose
Opening Shot	Slow push in	The Thobe in the natural scene
Fabric Movement	Medium shot	The movement of the fabric with the light
Embroidery Detail	Extreme close-up	texture and shadow on the 3D printed patterns
Walking Shot	Tracking shot	The Thobe movement
Symbol Close-up	Close-up	Tatreez as a memory
Embroidery Transition	Extreme close-up	The shadow becomes stronger

SHAHID THOBE

Shot	Type	purpose
Dark Interior Reveal	Wide shot	narrow space
Static Portrait	Medium shot	Pressure and silence
Shadow Embroidery	Close-up	The power of symbol
Slow Push In	Close-up	Power and silence
Light Beam	Medium shot	Hope amidst the darkness
Fabric Spin Transition	Medium shot	The fabric fills the frame

YAQEEN THOBE

Shot	Type	purpose
Light Reveal	Wide shot	The transformation.
Embroidery in Sunlight	Extreme close-up	The three-dimensional dimension of the Tatreez
Walking Forward	Tracking shot in front of the model	Confidence and movement
Circular Fashion Shot	The camera revolves around the model	The entire dress
Final Shot	Wide cinematic shot	The wind moves the Thobe