11. Implications and Applications: Mashwā Shield Collection

My main goal is to develop a fashion collection that will include smart garments such transformable skirts, bags, laptop cases and belts. The final project will be focused into one single garment with features mentioned below (See Desired Garment Features), then a full collection will be developed. The first garment will have an adult and child version.

In my eagerness to pay proper tribute to the great biodiversity of my country, I have decided to start telling some relevant aspects about fruits originating in the Andean region and start with one of my favorite fruits GOLDENBERRY or Physialis peruviana (Aguaymanto in Spanish) ,a berry native from the Peruvian Andes. Because of its natural golden color It was one of the preferred fruits by Inkas's royalty and was cultivated particularly at Sacred Valley in Cusco, Peru.

I consider very important to mention that this fruit symbolizes the great benefits that nature provides us and that the main challenge of our days It’s to achieve an assessment and improvement of the ancient techniques of cultivation in order to ensure that exotic fruits, such as Goldenberry not remain oblivion and humans in harmony and respect for the environment manage to develop agricultural techniques to preserve and cultivate this kind of fruit for the benefit of our future generations.

11. The Inspiration

Mashwā Shield Collection is inspired by the shielding and protective properties of Physalis Peruviana or Goldenberry's calyx fruit. The design patterns are inspired in the iconography of the Amazonian Shipibo Conibo Community in Perú.

11. Problems to get resolved:

  • Continuous exposure to physical (such as radiation and noise) and chemical hazards (air pollution).
  • Lack of knowledge of the impact in our ecosystem of mentioned hazards.
  • Lack of contact with nature.
  • Lack of awareness of the impact of fast fashion.
  • Lack of appreciation of cultural and historical legacy.

11. Desired Garment Features

  • Biomaterial with similar calyx texture, natural color and pattern.
  • Shielding properties againts UV Radiation, Pollution and Noise.
  • Changes color with sounds to alert when there is exposure to noise above permissible levels 90 dB.
  • Garment color synchronizes with the USER's Music Collection that is suggested according to USER's State of Mind or MOOD.
  • Functional and Adaptable.
  • Adjustable
  • Versatile.
  • Timeless.
  • Durable.
  • Unisex.

11. The Development Journey

TEN WORDS that define this Project - Fab Lab Textile Group Workshop

  • Science.
  • Social Education.
  • Culture Heritage.
  • Collaborative.
  • Biomaterials.
  • Sensorial.
  • Ergonomy.
  • Sustainability.
  • Smart Citizenship.
  • Awareness.

WHAT is Mashua Shield Collection:

In two words is an Awareness Collection that connects people with their sorroundings, makes them aware of the main physical and chemical hazards, empowering them to take preventive actions. It's design also make them remembers that cultures such a Peruvian Native Community in Peru denominated Shipibo Conibo currently hold amazing ancestral knowledge and wisdom due to its close connection with nature enable them the to create amazing handmade crafts and arts that are part of their identity. Their original iconography was geometrical KENE and its present in their paintings, embroidery and garments. Every art and cultural manifestation tells a story and they also dedicate unique songs known as IKAROS. On now days, as part of this Digital Era, any of us carry a music collection that identify us, so why not having a garment that changes colors according to our state of mind or mood or level of exposure to physical or chemical hazards?.

WHY Mashua Shield Collection:

In a Digital Era most of us are exposed to different types of psico-sopcial, physical and chemical hazards putting in risk our physical and mental health. With Mashua Shield Collection, I would like to offer a better quality of living to my clients and final customers.

Environmental pollution causes - for example - more deaths than tobacco, and in the case of Spain, 20 times more than traffic accidents, 1,810 in 2016. The difference is that tobacco and accidents are avoidable - Just do not smoke and be cautious at the wheel - while pollution does not, because we can not avoid breathing.

Air pollution is a public health problem. It is related to lung cancers or breast cancer, anxiety, depression or cardiovascular problems or lack of weight in newborns.

An uncontrolled noise exposure causes the following effects in human and animal health: 1. Psychological effects (noise can scare, disturb, interrupt concentration, sleep or rest). 2. Interference of verbal communication, therefore interference in the performance and safety of work. 3. Physiological effects, hearing loss, earache from severe exposures.

A continuous and uncontrolled exposure to non-ionizing radiation such as electromagnetic fields generated by various electronic equipment and instruments and optical radiation (UV, UVA, laser, infrared) can cause serious diseases such as Leukemia, Breast Cancer, Skin Cancer among others . For the physiological and biochemical alterations that can cause in organisms.

For WHOM Mashua Shield Collection will be offered:

The collection's final customers are mainly US and EU Millenials or people whom share Mashua Shield Collection's values (some of them mentioned with the TEN words that define this project). Main channels of distribution I do have in mind are local concept stores and e-commerce shops that distribute this type of products. It will be very important to find an influencer in sustainable fashion and that is open to try smart wearables that are part of this collection. For example: Becky Stern ,Jessica Alba-The Honest Company or any other celebrity whom living style is consistent with Mashua Shield Collection concept and values.

HOW Mashua Shield Collection will be developed:

Since, we only have 3 months to developed the collection. I will start with a BASIC SHAPE a RECTANGLE and design a garment that can be converted into THREE different garments: BAG, FULAR or SCARF, COAT or CAPE.

Main processes and sub- processes that I had identified are as follows:

A. I+i+d Innovation, Research and Development

  • Market Research and Survey (Responsable parties: Marianto)
  • Biomaterial Research and Test (Responsable parties: Marianto/ Materfad/IAAC/Canet de Mar)
  • Arduino Research and Test (Responsable parties: Marianto/IAAC)
  • Pattern Research and Fitting (Responsable parties: Marianto/ Local Designers)

B. Digital Design of Garment

  • Digital Pattern 2D Rhino (Responsable parties:Marianto/IAAC)
  • Digital Pattern for Biomaterial in Grasshopper (Responsable parties: Marianto/IAAC)
  • Laser Cutting and Print (Responsable parties: Marianto/IAAC)
  • Garment and Circuit Integration (Responsable parties: Marianto/IAAC)
  • Final Garment Fitting and Test (Responsable parties: Marianto/IAAC)

C. Contingencies

  • Biomaterial Outsource (Responsable parties: Marianto/ Materfad/IAAC/Canet de Mar)
  • Upcycling instead of Biomaterial (Responsable parties: Marianto/ Local Designers/ Local Providers)
  • Natural Fiber instead of Biomaterial (Responsable parties: Marianto/ Local Designers/Local Providers)

D. Documentation

  • Documentation (Responsable parties: Marianto)

E. Commercial Management

  • Product and Sales Management (Responsable parties: Marianto) One of the most critical processes is the developement of the biomaterial, as shown on the following Gantt Diagram.

Main Research References

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HERE YOU CAN FIND SOME INSPIRATIONAL VIDEOS ABOUT THIS PROJECT:

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