10. IMPLICATIONS AND APPLICATIONS#
About my personal project#
Prior to my time at Fabricademy, I was already working in the field of “head accessories”; In reality for me they are “portable objects” a perfect excuse to crown the head with a distinctive piece, a piece that can be unique, that is directly identified with its user. In terms of typologies and morphologies, I am interested in working and applying new concepts such as: “portable structures”, which can be constructed and deconstructed through modules, thus achieving almost abstract accessories. This direct relationship between Creator - Client goes back to the origins of the trade of the headgear, where each person could get his hat to the measure, select materials, colors and finishes; but in a totally manual and artisanal way. My intention with this project is to revalue the trade, which is currently almost gone, take its main axes and take them to a contemporary situation both from its design and construction as in the relationship with the user.
“The reason I’m interested in technology is because it’s the only way you can create new things in the world. Everything is done. All. Technology allows you to really go to places you have not visited before, and that’s what I look for in my work “
Ying Gao / interactive projects
The trade of the Millinery / Relationship between craftsmanship, production in series#
This direct relationship between Creator - Client goes back to the origins of the trade of the headgear, where each person could get his hat to the measure, select materials, colors and finishes; but in a totally manual and artisanal way. My intention with this project is to revalue the trade, which is currently almost gone, take its main axes and take them to a contemporary situation both from its design and construction as in the relationship with the user.
TRAVAILLER DU CHAPEAU
“With respect to the hat, three questions come to mind: first, its usefulness, then its distinction, and in the third, its transmission. The hat is useful because it covers all heads, for all classes, all the time. The distinction of the hat with the fact that this dress accessory occupies a privileged place, both for men and for women. It may be for religious reasons that, according to historical cases, require the use of a helmet or not. It can also be a matter of fashion, this fashion that speaks to all of us. Today, the layer tends to unravel and, with it, the professional activities that are established. In this way, the exhibition aims to evoke the progressive abandonment of this accessory during the second half of the 20th century and its current uses. The museum questions and does not intend to provide definitive answers, but asks questions about the transmission of this heritage, at a time when hatters and masters of dressmakers disappear and reappear in a different, equally creative way”.
Michel Gautier Vicepresidente de Rennes Metropole Délégué á la Couture. 2007
Conceptualization / Conceptual axis of my personal project#
In this graphic I tried to concentrate my own brainstorming of concepts and ideas that I want to address and transmit in my project. Linking it at the same time with a shape, a symbology of that process. My closeness to the Architecture career, forged in my design process a certain structure and direct link with the pure geometrical forms, as well as a recurrence to the formal axes of “Modernism”, with a strong influence of the school of the Bauhaus and its slogan: the form follows the function. In contrast, in this new stage of training and development of prototypes, soft shapes emerged, fragmented, more complex geometries … product of the incorporation of new technologies and computational design tools. All this (personal) process of liberation of geometry, is something that I intend to manifest in the system of Implications - Applications of the hand of “Deconstructivism” as a conceptual axis.
“The geometry was to the deconstructivists what the ornament was to the postmodernists” Venturi
“The form no longer follows function, mainly because the function is not more unique ” Broadbent, Deconstruction, a student guide
The second graphic, tries to illustrate the transition of the geometry of one movement to the other and how Deconstructivism tries to free itself from the rules in general. Taking this idea, I start to think how this process can be reflected in the specific product and in a new way of marketing it: Virtual Atelier.
Ultra-customized product service system (UPPSS)#
Fashion becomes a service, personalizing the accessory to the head and style of the client.
The accessories for the head, punctually the hat, was suffering a decrease in its use with the passing of the decades; in times of yesteryear it was an indispensable accessory both for functional reasons, as well as for a symbol of social status and prestige. From there also born the headdresses, purely aesthetic accessories, directly related to eventualities of high society and royalty (which until now are preserved by protocol). This is a paradigm from which I would like to detach myself, although the niche of users to which I point is reduced (not everyone is encouraged to go out with an accessory on their head); the range of typologies that I intend to cover from an urban chapter to a unique piece that can be part of the costume of a character in the performing arts.
Personalization at the product level of digital material production.
As a result, I can identify 2 product lines:
- A line for private customers / Alienated with their style: where each one can find a library of options, modify parameters in terms of measurements (sizes) and materials; putting together his own “puzzle” type piece. Responding to a partial but direct personalization of the accessory with matrices and pre-established materials (commercial, own or usual signature) applying a circular economy model, where it is produced only in terms of a real demand.
- A line for specific customers / Aligned with your style and profession: where the accessory becomes a portable piece. Here the niche is much smaller and the design of each product must be ultra-personalized as it can respond to physical and functional characteristics related to disciplines such as performers, musicians, actors, costumers, etc. This is where the avant-garde profile of the firm opens up, with the possibility of applying designs based on unique computational files, incorporating electronics to achieve performative effects (that respond to the reading of a programmed sensor). The link with the client must be direct throughout the start of the design process until the final delivery, advice and in some cases maintenance (due to wear and tear in terms of physical and technological use).
Philip Treacy / one of the most influential contemporary hatters. Your Atelier and personalized service. / Photography by Kevin Davies.
Product Service System#
Online Survey / potential users#
This survey on Accessories for the cebeza, is aimed at potential users. It is anonymous and the purposes are only for research on the axes raised in this assiggment.
Quantification of partial results on a basis of more than 50 people surveyed. The survey will remain open for a period of 30 days.